Surf-Tourism: Fiji, the 'Jewel in the crown' - by surfersvillage.com

Surf-Travel

'Jewel in the crown'

Surfersvillage Global Surf News, 2 June, 2012 : - - What Brazil is to football, New Zealand to rugby union, Australia to rugby league, Cloudbreak Fiji is to surfing. Its like a religion. Making that one stop at Tavarua Island to surf the unique wave is a dream for the elite in the sport. Jon Roseman described it best on the eve of the opening of the Volcom Fiji Pro.
It is the jewel in the crown, he enthused. Cloudbreak is a world class wave known throughout the surfing world, so it only makes sense to bring the worlds best surfers here. Roseman, managing director of the Tavarua Island Resort, the fourth stop of 10 on the 2012 ASP World Championship, and the locals are bubbling with excitement with the Attorney-General Aiyaz Sayed- Khaiyum to officially open the event today.
This is seen as an opportunity for Fiji to show off so many aspects of the beauty that is Fiji and the true Fijian Bula spirit.

Surf event to boost tourism

Fiji Islands Hotel and Tourism Association president Dixon Seeto says the Volcom Fiji Pro will do wonders for the booming tourism industry because of the international media exposure generated by the event. The international awareness and attention an event of this magnitude will bring to the country will no doubt further boost our tourism numbers.
This is a very big event and the focus of international media on Fiji in the lead-up to the surf competition and during the event proper is invaluable in terms of the marketing and promotion of Fiji. This will highlight both our ability to host events of this nature and also broadcast Fiji as a quality holiday destination, he said.
Mr Seeto adds once in Fiji, first-time visitors will more than likely return to further explore other surf sites and have a holiday at one of many exotic locations in the country. People who may primarily come here for this major surf event could potentially return as tourists. This will definitely boost our tourist arrivals and Fiji should be proud that Tavarua was chosen to be a part of this worldwide event, he said.